![]() ![]() ![]() It hit me that content was not going to live on a single page anymore. That’s when I understood where this was all going. I was able to see my readership grow, and I was able to see what topics were of the most interest.Ībout a year after I started using FeedBurner, they started offering the ability to run ads in feeds. The insights I got from my FeedBurner dashboard allowed me to quickly understand who was reading what. So I started running my feed through FeedBurner. But I had no idea how many people were actually doing that. I understood that people could subscribe to my blog and receive updates every time I posted through the use of a feed. The whole thing about blogs and feeds was new to me. The financial return on this investment, like many of our investments, pales in comparison to the returns we’ve gained both personally and professionally though our involvement with FeedBurner.Īccording to FeedBurner founder and CEO Dick Costolo, I was one of the first hundred people to use FeedBurner’s service when it launched in early 2004. The price has not been disclosed, but the return to Union Square Ventures was close to three times our invested capital in less than 18 months. But it is true that FeedBurner has been acquired by Google. This is hardly a surprise since rumors of this deal have been all over the blog world for the better part of the past month. ![]()
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